Nintendo president Shuntaro Furukawa believes the pricing of Switch 2 is appropriate for all ages, and that younger children should engage with Nintendo characters elsewhere.
During a recent investor call, one investor was concerned about the higher price point of the new console compared with previous platforms like the (appropriately named) Famicom (NES), raising concerns it would reduce opportunities for young children.
“We believe the pricing of Nintendo Switch 2 is appropriate for the gaming experience it offers, and what is most important is to provide entertaining experiences that demonstrate the value to consumers,” responded Furukawa. “To achieve this goal, we have incorporated various features into Nintendo Switch 2.”
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He continued: “It is true that Nintendo Switch 2 has a higher price point than our past gaming systems. We are creating various opportunities outside of our gaming systems for young children to engage with Nintendo characters and game worlds, with one of the ultimate goals being that they will eventually play on our gaming systems. We are closely monitoring to what degree the price of the system might become a barrier.”